roxyturtle

My name is Thea -- I go by roxy here which is an old nickname -- and it's great to meet you! I'm an adventurer based in New York City, though I'm traveling almost as much as I'm home these days. I work in the intersection of fashion, fine arts and technology by trade but I'm a writer by passion. Everyone's got their story and this is mine. I started this blog as Effortless Anthropologie in 2008 as a way to build a community about my favorite brand. This blog isn't owned by, affiliated with or controlled by Anthropologie. I just really like their stuff! I think anything worth doing is worth doing with friends and my hope was to meet a few great gals that are as devoted to the flowy as I am. I could never imagine what it would grow into: a thriving, active, passionate and dedicated community of ladies (and a few awesome guys too!) that exchange tips, tricks and reviews of all things Anthropologie. These days I've realized that the community is equally passionate about a number of brands so while Anthropologie always has a comfy home here, I've also incorporated a number of other brands into the mix that I adore and the community does too! The blog also got a new name in 2016, Effortlessly with roxy, which more accurately reflects what this place is about. From outfit ideas to product reviews to shots of real women in the clothing we love, this blog is a way for young women to connect and discuss fashion without fear of prejudice, body judgement or enslavement to trends. The main verticals we discuss on this blog are fashion, finance, style, shopping, active, home, travel and musings. We keep it light and fun here.