Generational Equity

Generational Equity, headquartered in Richardson, Texas, was co-founded by Dr. John Binkley and his son Ryan Binkley, who currently serves as President and CEO. Celebrating its 20th anniversary, the firm has firmly established itself as a key player in the business advisory landscape, with over 350 professionals spread across 16 offices throughout North America. This extensive team underscores the firm's commitment to guiding middle-market companies through pivotal transitions. Generational offers a comprehensive suite of services as part of the larger Generational Group, which includes Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. These services are specifically designed to cater to the unique needs of business owners, encompassing mergers and acquisitions, growth consulting, wealth management, and digital solutions. Each division aims to enhance company value and ensure a smooth transition for clients planning their future business strategies. The firm has built a notable reputation for its substantial network of over 28,000 potential buyers and a history of more than 1,600 successful transactions. Its achievements in the field have not gone unrecognized, with multiple awards from M&A Advisor, including Investment Banking Firm of the Year and Valuation Firm of the Year. Furthermore, the Global M&A Network honored Generational Equity as the USA Investment Bank of the Year, solidifying its standing in the industry. At the core of Generational's mission is a client-first philosophy prioritizing integrity, transparency, and diligence. These guiding principles ensure that each client engagement is managed with the utmost care and personalized attention, aiming to meet specific business objectives and deliver successful outcomes. Generational Equity’s range of services includes M&A Advisory, guiding business owners through the complex landscape of mergers and acquisitions with strategic expertise. The Sell-Side Services focus on preparing businesses for the market, enhancing their attractiveness to potential buyers, and negotiating to maximize return. The firm also offers detailed business valuations that provide owners with a clear understanding of their company's market worth. In addition to transaction-related services, Generational provides strategic growth consulting to enhance business operations and increase value. Its wealth management services, offered through Generational Wealth Advisors, help clients manage and grow their financial resources post-transaction. Generational Capital Markets provides access to capital and strategic investment advice, while Precocity, the firm's digital solutions arm, uses cutting-edge technology to improve business processes and customer engagement. Generational Equity's commitment extends beyond business services to active involvement in community and charitable efforts, demonstrating a deep dedication to positive social impact. Through its comprehensive suite of services and community engagement, Generational remains a trusted advisor and partner to business owners, empowering them to achieve their goals and navigate the complexities of the market effectively.